One platform, many channels. That is the power of a great guest experience app for hotels. These apps enable a direct communication line with individual guests so hotels can send out personalized offers and elevate the customer experience, increase guest loyalty and boost revenue for their business. 

By incorporating Digital Keys into your guest app you can make an even bigger impact. 

How? We’ll fill you in:

Access control solutions that offer the Digital Key feature, such as SALTO’s Justin Mobile or SALTO Keys as a Service, can be implemented as a standalone app. However, national and international hotel groups choose to embed the functionality into a branded guest mobile app, which is integrated with the hotel’s Property Management System (PMS). Research shows that when guests can find their key within the hotel app, download rates increase, and the in-app purchase rate goes up to an estimated average of $140 per room per year.  

How does it work:

A Digital Key is stored in the hotel guest app on the guests mobile device. When presented to a lock, it uses BLE (Bluetooth Low Energy) to open the lock. With Digital Keys the hotel administrator can grant designated access to guests, employees, or even delivery services whenever it’s appropriate for them to enter. The convenience of being able to open doors with Digital Keys is undeniable.

“Many of our loyal ‘Honors’ members are business travellers who are incredibly tech-savvy., We are thrilled our hotel is able to offer them this cutting edge Digital Key technology and give them an easier, more convenient stay.”
- said Rupert Hallam, General Manager, Hilton Adelaide. 

The Hilton experience

Hilton Adelaide in Australia partnered up with SALTO Systems and implemented the solution to their system. This gave the hotel the ability to integrate Digital Keys into their ‘Hilton Honors’ guest app. Within 24 hours of arrival, Hilton Honors members who book direct through Hilton’s channels can digitally check-in, choose their exact room from a digital floor plan and request a Digital Key through the Honors app. Hilton Adelaide will notify guests through the app as soon as their room is ready. Honors members with previous stay history can then head straight to their room when they arrive, pressing the virtual “unlock” button on the app when they’re within five feet of their door.

“With the app, Hilton Honors members can take advantage of a seamless and contactless experience. Digital Check-in and Digital Key allow guests to go straight to their selected room, bypassing the reception.”
- Rupert Hallam, General Manager, Hilton Adelaide. 

Digital Keys for hotels: the benefits

Hygiene and safety is, now more than ever, on top of mind for the hospitality sector. By incorporating Digital Keys into their business, hotels eliminate plastic cards being passed from hand to hand. The guest receives their key before arrival and can check-in without any (physical) contact at the reception desk. Together with the antimicrobial coating of the BioCote®, SALTO lock range, you are guaranteed the highest form of hygienic protection.. 

Besides the hygienical benefits, there are more advantages of implementing Digital Keys into your hotel experience:

• Guest experience: with their key sent to them in advance, the guest can go straight to their room and start enjoying their hotel experience. From the hotel app guests have information at their fingertips; from concierge services toor spa treatment bookings and other in-app purchases. 
• Flexibility: Digital Keys include information such as expiry date and time and authorised access. The Digital Keys can be very easily reprogrammed if the guest extends their stay, re-rooms or books a facility such as the hotel spa. Providing them with the access they need without any hassle.
• Cost and time efficiency: Hotels save costs of producing and sanitising plastic cards. With fewer guests using the reception, they can operate with less staff and potentially without the need of a 24/7 manned  front desk.
• Up-selling opportunities: When Digital Keys are embedded into a guest app, hotels can present real-time and personalised offers on room service or spa treatments.
• Reporting: Retrieve full audit trails for new requirements such as contracting, and  visibility of actual and attempted access.
• Insights:  Having Digital Keys integrated in guest apps give hotels valuable data on the behavior, preferences and lifecycle of the guest, making it easier to optimize their hotel experience.   

Selecting the right Digital Key solution for your business 

For you to be able to get most out of integrating Digital Keys with your guest app you need to be aware of the following points when selecting the right access control partner for your hotel experience:

• Compatibility: Not all PMS providers integrate with mobile guest apps. Be sure to investigate whether your preferred PMS provider is able to integrate encrypted Digital Keys and push them to the guest experience app.
• Compatible Bluetooth Low Energy (BLE) access points: Look for providers who offer a ‘turnkey’ solution that can be used for every access point:from guest to back-of-house. Some hotels, especially those that host a mix of residential and commercial are equipped with seperate systems. For instance one for the guest rooms and another for the base building (including, for example, lifts and car parks), which could turn out to be inefficient and cost increasing. Contact our SALTO professionals to inform you about the possibilities for your business.
• Smart wireless locks: Not all access points need to be wired. Wireless on-line and real-time locking reduces installation costs. Find your ideal lock in the SALTO lock configurator.

The future of the  hospitality sector looks promising again after a period of setbacks. Operators are harnessing the power of Digital Keys to keep their (returning) visitors feel safe and secure. 

Want to elevate your hotel guest experience? Contact the SALTO team here, our professionals are more than pleased to guide you in your process of finding the perfect access control fit for your hotel.

SALTO Systems develops and manufactures advanced and reliable wireless electronic locking and access control smart solutions that provide a smoother, more comfortable, and secure daily life for the people using our systems. We bring added value to our clients, making it easier for decision-making and smarter management of facilities. Our goal is to not only be within the top three companies in our sector in the world, but to also be your number one smart electronic access control provider. As an organization, we intend to create an ecosystem of end users, clients, partners, collaborators, and suppliers with whom we build long-lasting, win-win relationships guided by closeness, flexibility, integrity, and trust.